Using The Tools To Get Started
We've talked about the fact that Google analytics can help you assess a lot of information about your website's traffic, keyword generation, and overall position.
So if you're a management company or even a community with a homes for sale or other section you're trying to rank on, let's walk through getting started applying this useful tool to your situation.
- Go to Analytics.google.com. On the 1st page you will see a few different sections that can help you, depending on how deep you want to get in initially. You could click on the "Enterprise features" tab to get insights on the variety of tools they have available (which they are constantly expanding). This will give you a good overview of the kinds of tools out there and what each one does.
- The "Improve your online results" tab can be very helpful particularly for Association Management clients. Even if you don't use AdWords, you can find out things like, how many people visit you site in a given time period, whether or not they come from an organic listing vs. a paid listing, how much time they spend on the site, and what pages they visit while they are there. There are a lot of factors that go into getting someone to your site, and keeping them there. Here you can find precise answers.
- The "Test your website and increase conversions." Tab lets you find out which page designs, headlines, and graphics convert the most visitors by analyzing and comparing these factors across pages and providing you with data you can easily decipher. As you navigate Google, you will find that certain layouts, colors, and site structures seem to attract more quality traffic than others. This feature is most applicable to people using ADWORDS for Google paid advertisements, but there are some jewels in there for everyone.
- So next you should visit Adwords.google.com and sign up for a free account. Once you are in, click on "TOOLS" in the nav bar near the top of the screen.
So you're looking at all these and trying to figure out, where I start. How about first we assess where your website stands. If you've done the preliminaries and started doing searches for yourself, you may have come up with some decent keywords ideas.
You can pick what interests you most to start, but I would suggest plugging your keywords into the "Keyword Tool." Here you can research what specific keywords get traffic, and compile a list of keywords you want to target based on those traffic reports. Don't be intimidated simply because Google has so many tools. Some will apply to you right now, some won't, but rest assured, when you hire a professional SEO firm, these are the same steps they go through to analyze your website, (along with the extra step of charging you hundreds, sometimes thousands of dollars).Keep in mind if you get lost or confused, Google has support videos posted where you can view tutorials on their tools.
Get a solid list of keywords and the traffic they generate, and refine your list down to 10 to 15 of the most important ones you want to target. These are the words you should focus on as you fine tune your campaign and improve your content and Meta tags.
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