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Association Management Leadership Forum Announces Tour Schedule

The 9 city Association Management Leadership Forum Tour has been established to provide Association Managers with an opportunity to discuss best practices and technological advances in the industry

February 24, 2011

Suwanee, GA - The Association Management Leadership Forum (AMLF) announces their 9 city tour schedule following a successful event in the metro Atlanta area. The tour was established for leaders in the association management industry to learn about technological advances and network with their peers and other industry professionals.

"As a result of over 3 years of economic uncertainty we've seen changes in our industry that have caused some businesses to struggle while others have grown and prospered. Technology has played, and will continue to play, an integral role in the success of most management companies," remarked AMLF Tour presenter and Director of Sales for AtHomeNet, Mike Curtis.

The AMLF addresses prominent challenges facing association management company owners and decision makers designed to offer proven solutions through innovations in technology and give them an edge in a competitive market. The forum is focused on areas such as increasing time management, maximizing efficiency, reducing costs and overhead, streamlining business processes, and more.

"This event is about creating a dialogue on how technology is evolving to keep up with the demands of today's community managers," said Mike Hardy, an AMLF presenter and Vice President of Marketing and Sales for TOPS Software.

Other areas of discussion include using technology for marketing and to create and maintain competitive advantage. Topics include Facebook, Linkedin, and other social media platforms as the next "word of mouth" to communicate with current and prospective clients as well as Search Engine Optimization/Marketing (SEO/SEM) and how it can be used to increase rankings in search engines and gain more business.

"Many management companies acquire their clients via word of mouth. The new word of mouth is social media-the rise in the number of companies utilizing new technology like Facebook, Twitter, and blogging allows them to reach more people online. Many companies have embraced social media and are reaping the benefits of this modern day word of mouth," remarked Patrick Hixson, another AMLF presenter and Partnership Director for AssociationREADY.

The first AMLF event was held in Suwanee, Georgia and will visit 8 other major cities throughout the US in 2011. The inaugural event was declared a success when 100% of the attendees said that they would recommend attending the AMLF to a colleague. The next event will take place March 15 in Houston, Texas. Each half day event is followed by one-on-one and on-site meetings for attendees.